This is another one of my favorite personal projects! As we all know the "Prime Covid Years" were really something. They were the best of times (for self-discovery and creativity) and they were the worst of times (well, for a lot of reasons...)
This project however is one of the beautiful products of a time where creativity was bursting at the seams having less working hours at my 9-5.
Chin chin is a tasty Nigerian Snack which is crunch on the outside but soft on the inside. It's a great snack on it's own, or maybe even used as an Ice Cream topping. So, I got baking one day and figured, why not make a branding project out of this just for the fun if it?
I decided to also come up with a 40 second Ad concept for my proof-of-concept Chin Chin Brand. I did a quick voice over for fun too. Here's what that looks like! I actually want to by some myself now, haha.
These were some of the top picks from the photo shoot. Then I came up with various flavors and did some packaging design and put them in mock-ups too!
Lastly, I love putting in behind the images/videos for the work I did- because a common them in my life is learning how to do a little with a lot, and I think that can inspire others! Check out the BTS videos and photos